Pitching to an Editor or Agent?

Step 1 -- Prepare

• Complete the manuscript. Have it ready to submit.
• Have the right mindset, try not to think this one pitch are“the big chance." It’s one conversation, there will be more.
• Do your research. Be sure that person wants what you have, the more specific the better. www.publishersmarketplace is a great place for information.
• Prepare 3 index cards. 3 One for the story-line, one for characters,and one for your questions.

Step 2 – Get started

• Arrive early; don’t drink too much coffee/sugar/alcohol.
• Dress professionally; leave your giant, overstuffed conference tote bags with the check-in desk.

Step 3 – Be at ease

• Introduce yourself, shake hands, and make eye contact.
• Be pleasant, enthusiastic and lively.

Step 4 – Throw the pitch

• Keep the story-line focused and short, then tell about the characters, then how your work stands out (theme, characters, hook?) 
• Read from the index cards if you must.
• Pitch one book, two at the most. Offer more if asked.
• If the editor/agent cuts you off to ask questions, stop saying whatever it was you were saying and address whatever he/she asked.
• If editor/agent is not interested do not discuss how to rewrite book to make him/her want it. Ask your prepared questions instead.
• In group appointments, the same applies; yes you have to share the time but 1) you will learn by listening to others and 2) group appointments are less likely to get canceled.

Step 7 – Ask questions

• Agents and editors want questions.  Ask specific, but not pointed, questions.
• Don't ask the editor or agent what you should write next.
• Don't ask about other editors or agents.

Step 6 – Close

• A short appointment is not a bad sign.
• Leave your business card with your title on the back.
• Thank them for their time, say something nice.

Step 7 – Enjoy the afterglow

• Send whatever you agreed to send.
• If you were not asked to send anything, send a thank you note.